THE FIRST EVENT WITH B2B MEETINGS ON DIGITAL PLATFORM MEET OVER 70 ITALIAN AND INTERNATIONAL BUYERS ON THE NEW WTE UNESCO PLATFORM

The 2020 edition of the World Tourism Event B2B Workshop evolves.

On Thursday 24 September, the one-to-one meetings between sellers and buyers of travel and cultural sectors, will take place for the first time in online video call mode.

The organization of WTE Unesco, in light of the evolution of the Covid-19 emergency, has decided to propose a completely innovative way of carrying out one-to-one B2B meetings.

The Video Online Meetings will be an important occasion to meet Sellers representing UNESCO sites and to create discussion and business opportunities, among travel and culture industry operators.

The B2B Online Workshop is organized in collaboration with Uplink Web Agency, an Italian leading company in business matching systems.

The workshop is a great opportunity to promote slow, emotional and conscious travel aimed at enhancing the cultural tourism excellence of UNESCO sites.

The Buyers will be selected based on their real interest in promoting UNESCO  sites. They will include Italian travel agencies and tour operators as well as tour operators from Norway, Sweden, Denmark, Spain, France, Belgium, The Netherlands, Germany, Austria, Switzerland, Israel and the United Kingdom.

The whole Workshop will take place on the Uplink’s “Smart Like Event” digital platform.

The B2B Online Workshop will be based on a scheduled agenda of one-to-one meetings.

The meetings will be scheduled by the matchmaking system, according to the expressed preferences (Likes) and the profiles of sellers and buyers.

For each Video Online Meeting scheduled on the agenda, the buyers will access an Online Meeting Room where they can talk, chat and share information.

Furthermore, the buyers can take part in the Video Live Experience shared by the sellers: a real virtual tour that allows the buyer to enrich their experience and get more information on sellers’ locations and companies.